Twitter wouldn't survive without Tesla's transfusion.

Dec 12, 2022|

On the morning of December 12 (Beijing time), it was reported that Elon Musk is destroying Twitter faster than ever before, according to Vicki Bryan, founder of Bond Angle, a bond investment research firm. Twitter wouldn't survive without Tesla's transfusion. But it will also drain Tesla's ability to cope with future challenges.

Before Musk took over, Twitter wasn't in financial trouble, though it wasn't perfect. Revenues are still growing, albeit at a slower pace; Management has been considering job cuts to restore slim profits; At the same time, the company is trying to find ways to boost sales. Everything seemed normal.


But that changed overnight when Musk took over. He dismissed Twitter's top management and board of directors, and most of its employees and contractors were fired. The remaining skeleton crew is struggling to keep Twitter's aging infrastructure from collapsing completely.


To make matters worse, after the surge in hate speech and misinformation on Twitter, a large number of advertisers fled. Meanwhile, some of Mr. Musk's improvised revenue-boosting initiatives have backfired or been previously deemed too risky. All this business trouble came after Mr. Musk destroyed Twitter's cash cushion during the acquisition process.


Vicki Bryan, founder of Bond Angle, a bond research firm: "I've been analyzing how a company gets into financial trouble and then gets out of it for more than 20 years, but I've never seen a new management destroy a company as quickly as Musk destroyed Twitter."


The question, then, is: How does Musk keep Twitter going? After years of watching Musk's approach to business, Bryan said, he might make an uncomfortable choice: "raid" Tesla.


But siphoning cash from Tesla, Musk's only profitable company should worry Tesla investors at a time when intense competition is upending its market dominance. Given Musk's obsession with Twitter, Tesla investors are asking: How far will Musk sacrifice Tesla in order to save Twitter?

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