The sharp drop in orders in the Android supply chain is in sharp contrast to Apple's ramping up of orders for the iPhone 14 series
Oct 08, 2022| The sharp drop in orders in the Android supply chain is in sharp contrast to Apple's ramping up of orders for the iPhone 14 series
Specifically, Apple's revenue from Greater China was $14.6 billion in the quarter, down slightly from $14.76 billion in the same period last year.
Just this weekend, Apple launched an unprecedented discount on its official website in China. Is the iPhone no longer selling in China?
Cook had to respond, "This has nothing to do with clearing inventory. "
A little combing reveals that this is not the case. It's not that the iPhone isn't selling, it's that no one is selling. The iPhone is still strong.
Looking across the Chinese market, smartphone sales in the second quarter of 2022 fell 14.7% year on year, roughly back to where they were a decade ago. IDC data shows that only honor, Apple among the mainstream manufacturers to achieve growth.
Honor's growth is predictable, after all, just last year brand independence, and gradually inherited Huawei's resources. Apple's growth was only 0.1%, but it was not easy compared with other manufacturers, which fell 20% or 30%.
Apple's growth has been in being more aggressive, especially during 618 this year. Cook said Apple saw significant improvement in both supply and demand in China in June, and had a good performance during the 618 shopping festival.
According to an estimate from Strategy Analytics, Apple generated 41.5 billion yuan ($6.3 billion) in revenue from 618, selling nearly 7 million iphones, accounting for 66% of revenue share and 46% of unit share.
That's why the iPhone continues to be Apple's anchor, accounting for nearly half of its $40.67 billion in revenue, up 3% year over year.
The Android camp seems to be more of a challenge than Apple. Skywind analyst Ming-Chi Kuo has reported that Android supply chains are seeing significant order cuts and Apple is adding orders for the iPhone 14 series more than once this year
