Older people will be new resources Silver economy has become a new opportunity for China's economy

There is a view in the academic community that the aging of the population in many countries has caused many problems, including the increased burden of the economically active population and the long-term imbalance of the budget, which ultimately led to a decline in economic growth. In this regard, the experts of the Oxford Economic Counseling Agency cannot agree. On the contrary, they believe that the aging population is not only a problem, but also a new economic growth resource for the labor, consumption and production markets. The emergence of the new word "silver economy" or "silver economy" is not accidental. The emergence of this concept is the answer to the problem of population aging.

"Silver hair economy" has great potential

Experts believe that the life expectancy of people is prolonged, and the aging population is an important economic growth factor that has not been utilized. Older generations have become more useful and retirement time is even later. In addition, the elderly are still active consumers of beauty and health products as well as financial services, educational programs and new technology products.

Scholars believe that population aging should not be studied as a challenge of economic development, but as a multi-layered structural change process, which opens up opportunities for companies that provide goods and services to consumers over the age of 60. Now some companies are starting to consider new demographic realities when formulating strategies. The “silver economy” has radically changed the marketing and product strategies of information technology, media, finance and insurance companies because of the increased demand for their products.