Xiaomi: the world's fourth largest mobile phone manufacturer, hardware profits will never exceed 5%.

On December 9, Xiaomi officially entered the Japanese market and released up to six products in one go, namely Xiaomi Note 10 (Xiaomi CC9 Pro), Xiaomi Bracelet 4, Xiaomi 18W Fast Charge Power Bank, Xiaomi IH Rice Cooker, Xiaomi Metal 20-inch suitcase, 20-inch Xiaomi suitcase.

At the press conference, Xiaomi also announced a set of numbers, such as the global shipments of Xiaomi's mobile phones in the third quarter of 2019, with 32.7 million units, a global share of 9.1%, ranking fourth, behind Samsung, Huawei, and Apple, leading OPPO , Vivo.

At present, Xiaomi mobile phones have entered more than 90 markets around the world and won the top five in 42 markets. In any country and region, Xiaomi guarantees that the hardware profit margin will never exceed 5%.

In addition, Xiaomi's AIoT strategy has also been rolled out. It has released more than 2000 IoT ecological products and shipped more than 213.2 million units. It is one of the largest consumer IoT platforms in the region.