Why does everyone like Apple?

Why does everyone like Apple?

Beyond product reasons, it's more a continuation of initial impressions, and inherent vanity.

Like luxury goods, iPhone no longer represents an electronic product, but is more of an external symbol of the gap between the rich and the poor. I use Apple to represent the inherent impression of "taste" and "face", which still exists among many users.

The "expensive is good" consumer consciousness is true of any product.

Most Chinese people have been familiar with Apple since the iPhone 4 in the decade. At that time, Apple appeared with high price and epoch-making definition of smart phone, which triggered a craze around the world. The hype at that time was only auxiliary, more because iPhone 4 is not a walker, but a pathfinder. The number of people walking has become the smart phone of today.

After being introduced to China, amid the intense hype, many people borrowed money, sold organs and even took illegal routes to buy the product, which opened a new era of mobile phones.

Domestic feature phones and then the world's dominant feature phones, such as MOTOROLA and Nokia, were eclipsed by Apple.

Huaqiang North is to appear high imitation frenzy, a variety of gray market iphones emerge in endlessly, Apple also through iPhone 4 to the Chinese left a high-end atmosphere of the first impression.

Not only that, Apple also cooperated with China Unicom in 2012, and users can choose to buy 16GB/32GB phones for one to three years for zero yuan after the prepaid phone charge reaches 5,880 yuan. Charging the phone fee to get the iPhone 4S this method let its sales skyrocketed, both sides reached a win-win, Apple in the domestic market share climbed rapidly.

A good first impression, coupled with a good product, has not led to a smooth ride for Apple in China. In the following years, Samsung, LG, HTC, Microsoft and many other Android and Windows manufacturers flooded into the market, which also created a high-end impression for domestic users in the period of wind.

However, no one brand can sit in the high-end position for long, on the one hand, because of the flaws of Android system, on the other hand, the bad result of the dual target for Chinese and foreign users, and the imbalance of cost performance.

2016 Samsung Note7 battery door; Support for Microsoft Windows phones ended in 2017; Then HTC and LG cut corners. Gradually broke the hard to shape the high-end impression.

However, since iPhone 4, Apple has never had a major product event. High quality hardware + silky system + simple operation method = extreme experience. Making its position at the top more secure.