The iPhone14 series is compared to Google's new Pixel 7 Pro

The iPhone14 series is compared to Google's new Pixel 7 Pro

The iPhone 14 has been on sale for several days, with demand especially strong for the high-end models, the iPhone 14 Pro and Pro Max. The more popular the Pro series, the more it looks like the standard iPhone 14 is being shunned. Analyst Ming Kuo's research suggests that Apple has already asked Foxconn parent Hon Hai to switch iPhone 14 production lines to the 14 Pro series

Much of the iPhone 14's embarrassment is due to its toothpaste-like update. It doesn't have the new design, even the layout of the camera hasn't been changed, and the processor is a copy of the A15 in last year's iPhone 13 Pro.

You know, in the past years of rapid growth in chip performance, processor performance is the most able to reflect the upgrade of mobile phones, and is also the first choice for many people to change machines. After all, the more powerful the phone, the longer it will last. The iPhone 14 didn't even have a new processor, so it was expected to get a cold debut.

That's why analyst Ming-Chi Kuo has a bad idea: if Apple changes its name to the A16 chip in the iPhone 14 Pro and Pro Max, call it the A16 P If you change the A15 chip of iPhone 14 and 14 Plus to A16 or A15 Plus, will the new iPhone sell much more easily?

Fortunately, Apple was aboveboard enough not to do so. But there is one company that does -- Google.

Google is set to unveil its next phone, the Pixel 7 Pro, on October 6. The Pixel 7 Pro Geekbench score reveals that Google Tensor G2, a Tensor G2 chip touted as an upgrade, is actually squeezing toothpaste.

You had 1,068 Tensor G2 core scores, the same as the Tensor G2. The multi-core run score is 3149, barely catching up with the Snapdragon 865 from two years ago.

Internally, the Tensor G2 is straight from the ARMV8 architecture, two X1 cores, three A76 cores and four A55 power Tensor cores. The biggest changes are X1 overclocking at 0.05ghz and A76 overclocking at 0.1ghz, which is better than nothing.

There are also three A76 midcores that are a bit of a surprise, considering that the A76 core was first used on the Snapdragon 855 and has been available for nearly four years.

Look at Androyou.com. This year's flagship Android Snapdragon 8, Tianji 9000, has already used the latest ARMV9 architecture, X2 + A710 + A510 CPU. A month after the Pixel 7 release, the second generation Snapdragon 8 is coming, and the CPU cluster is upgraded to a brand new combination of X3 + A715 + A510. At this point, the Pixel 7's performance is lagging far behind.

Tensor G2 will get some good changes elsewhere, including a Mali-G710 GPU, which is the same as the Tenguet 9000. You'll need 20% more power and 20% less power. However, weak CPU performance and hot issues with Samsung's technology may drag down GPU performance.

Aside from the performance squeeze, the Pixel 7 has changed little else. The look of the previous generation remains the same, with minor changes to the back design, such as removing the patchwork color design of the previous generation and adding the "smart island" design to the camera bar in homage to the iPhone 14 Pro.

The hardware is the same as before. The main camera is a 50-megapixel Samsung GN1, and the rest of the camera is Samsung with SONY sensors. Given the Pixel's tradition of using the 12-megapixel IMX363 for three generations, you can't ask for too much.

Again, it is estimated that the previous generation of 23W, 21W PPS scheme will continue. The Pixel phone was upgraded to 23W last year after six years of 18W PD fast charging, but it took two hours to fully charge due to premature power reduction, slower than the iPhone. The iPhone 14 Pro Max has been upgraded to a 27W fast charge this year, while the Pixel 7...

In addition to hardware, the Pixel's signature feature is a "native-like" system experience that is updated the fastest and most promptly. But from what we've seen so far, Android 13, which the Pixel 7 comes pre-loaded with, doesn't seem to be a blockbuster update, more like a refresh of last year's Android 12.

Even Android 13 has inherited some of the same bugs from Android 12, such as the infamous gestured-stuck navigation bug.

The bug has been on Google's official Issue Tracker since February, and after seven months of complaints from dozens of Pixel users and Android 13 releases, Google has yet to fix it. If it had been for some domestic brands, the social media platforms would have exploded.

In addition to phones, Google also previewed next year's new Android tablet at I/O 2022. That's a surprise, given that the last Google tablet was the Pixel Slate four years ago, and the last Android tablet, the Pixel C, was seven years ago.

But when the tablet's specs came to light, it was a surprise. Google's Pixel tablet has no GPS, no modem, no distance sensor, no air pressure sensor...... The informants judge that this is likely to be a home-only tablet.

That's a lot of emotional intelligence. If we are a little low EQ, "immoral"...... Google's new tablet isn't just a smart speaker with a screen.

After years of decline in the tablet market, Google has already given up on tablets, saying Android tablets have no future. When the pandemic came, the need to work and play from home suddenly came up, so Google followed suit.

In a further twist, Google this month also disbanded the Pixelbook hardware team, transferring members internally. The Pixelbook is a family of Google Chrome OS laptops (Chromebooks). A few years ago, Google was going to ditch Android tablets and focus on Chrome OS devices. Less than a few years later, Google killed its Chrome OS flagship.

Google's lack of a long-term plan for hardware and its fickle thinking can be seen in this.

We don't have much to do with it, but Google is the owner of Android, and the vast majority of Android phones, tablets, Chromebooks, and custom Android systems have to look to Google for proof.

To be sure, the Google Pixel still has significant advantages in computational photography, real-time translation, and image recognition, thanks to Google's AI expertise. But are these deterministic experiences? Not necessarily.

To conclude, what are we talking about when we talk about "squeezing toothpaste" on smartphones? Small improvements in performance, lack of novelty in features, and stagnation in actual experience all make us feel "squeezed".