SONY unveiled its 2022 business strategy, hoping to sell 18 million PS5 units
Oct 10, 2022| SONY unveiled its 2022 business strategy, hoping to sell 18 million PS5 units
SONY today announced the 2022 enterprise management strategy, in the conference today, SONY CEO yoshida xian ichiro said will pay more attention to games, entertainment in the future, and creators in the video industry, to build and maintain the existing IP, more importantly, SONY also said in this year's business strategy will enter the market, Moreover, with PS VR, users can have a better game experience.
The first is gaming, one of SONY's most profitable businesses in recent years, which brought in 2.56 trillion yen in revenue in 2021, accounting for one-third of the group, while PSN network services generated 1.8 trillion yen in cumulative operating income. SONY hopes to sell a total of at least 18 million PS5 consoles in fiscal 2022.
SONY also said that online services will be the next area of focus for SONY, saying that it will release more than a dozen online service games by 2025. In addition, SONY will officially launch playstation members' Enhanced edition this June, bringing hundreds of blockbuster games to gamers. SONY has also invested considerable manpower in the automotive sector, and is currently entering into a strategic alliance with Honda, which is expected to launch new new energy vehicles in 2005. In auto parts, SONY said that image sensors will expand from mobile products to in-car and Internet of things.
Based on the current yuan of martial arts in the universe, SONY also expressed strong interest, according to the future with the continuous development of yuan universe, will bring the user more great games and entertainment experience, and SONY will also use their diversity advantage, in the field of yuan universe have some voice, such as SONY and joint Manchester city to build a physical space, Hold virtual concerts and other events. In terms of hardware, SONY will also use PS VR 2, a VR device, to enhance the spatial value of games, so that players and machines are more closely connected.
