Sales of the iPhone 14 Pro jumped 56% in its first week, while the iPhone 14 plunged 70%
Oct 03, 2022| Today, according to Sandalwood's e-commerce monitoring data, the 7-day pre-sale sales of Apple iPhone 14 series on Tmall platform increased by 7% compared with the 7-day pre-sale sales of iPhone 13 series, and the sales volume increased by 17% year-on-year; Pre-order sales of the iPhone 14 Pro and iPhone 14 Pro Max models have been exceptionally strong, with statistics showing that sales of the two Pro models have increased by 56% compared to their predecessors. Sales of the base iPhone 14 were down 70 percent from the previous iPhone 13 series.
The reason for this, according to the statistics agency, is that the two standard iPhone 14 models are not very different from the iPhone 13, while the two Pro models have seen significant changes and upgrades in performance, design and interaction. As it stands now, the iPhone 14 Plus, which has been delayed until October, is likely to suffer as well, as it is almost identical to the iPhone 14 except for its larger screen.
Analyst Ming Kuo has previously said that Apple has asked Hon Hai Foxconn to switch production lines for the iPhone 14 to the iPhone 14 Pro model, adding that the shift is in production IPhone 14 Pro series accounted for 60-65% of the total iPhone 14 shipments in the second half of 2022. IPhone 14 Pro Max accounted for about 30-35% of the total iPhone 14 series shipments in the second half of 2022. The most popular iPhone 14 model.
