iPhone sales fell 24%, Apple also force AI this time in the right direction?

In the year 2023, Apple topped the domestic market with a 17.3% share.

According to the report, in the first six weeks of this year, iPhone sales in the domestic market fell by 24%, and the market share dropped from 19% a year ago to 15.7%, ranking fourth after vivo, Huawei and Honor. (Source: Counterpoint Research)

In terms of specific market performance, Huawei and Honor showed an upward trend. Huawei's sales increased by 64%, and its market share increased from 9.4% in the same period in 2023 to 16.5%. Honor sales rose 2% and its market share increased to 16.3% from 14.8% in the same period last year.

Meanwhile, Xiaomi's sales fell 7 per cent, but its share was flat from the previous year; vivo sales fell 15%, but still held the number one position; Apple's sales fell 24% and its market share dropped from 19% to 15.7%. OPPO's sales fell 29% and its share fell from 17.3% to 13.2%.

In addition to the sales performance of the iPhone series, Apple also announced the new 13-inch and 15-inch MacBook Air with M3 chips in the form of a press release last night, and the new products were released.

On the outside, the 13-inch and 15-inch MacBook Air are designed to be ultra-light and ultra-thin, with a one-piece aluminum body, a midnight color with an anodized sealing process to reduce fingerprints, and starlight, deep space gray and silver options.

At its core, the new MacBook Air is equipped with the M3 chip. Compared to the MacBook Air models with the M1 chip, the speed increase is up to 60%.

It also features a Liquid Retina display with up to 18 hours of battery life and supports up to two external monitors.

In terms of product sales, the MacBook Air (M3 model) starts at 8,999 yuan, and will be accepted for order at 9 am on March 6, and will be released on March 8.