In the new iPhone 14 series, both pre-orders and actual sales, the Pro model has significantly outperformed the standard model.

"As of September 19, cumulative sales of the iPhone 14 series on Tmall decreased by 6% compared with the same period of the iPhone 13 series, while sales increased by 4% year-on-year," the report said. On a version-wise basis, standard series sales were down 71% YOy and Pro series sales were up 38% YOy."

Combined with this data, the new iPhone 14 series has significantly outperformed the standard version in both pre-orders and actual sales.

Compared to the same period last year, this year's iPhone 14 series is clearly the standard version of the appeal of lackluster sales, even fell by 70% year on year.