From high profile to low demand, why is the iPhone14 Plus getting so few buyers?
Oct 01, 2022| Nowadays, there are few products with small screen in the mobile phone market. Even Apple's iPhone has begun to focus on large screen, but the screen should not blindly pursue larger, and users' usage scenarios and feelings should be considered.
Only by considering the needs of users, can it be favored by more users and have a better long-term development in the mobile phone market. This is also one of the reasons why Apple cancelled the Mini series and released the Plus version of iPhone.
You know, the iPhone Plus series has been cancelled since the 8 series. We expected the iPhone14 Plus to be very popular, because it was very popular before the launch, but what we didn't expect was that the demand for the iPhone14 Plus was going to be low, even low.
On the one hand, most users only accept the normal iteration models, namely the iPhone14 and the iPhone14 Pro series, especially the Pro series with very large upgrades, which is difficult to obtain.
On the other hand, today's mobile phone screens have become very large thanks to the comprehensive screen design, which also causes users to be less interested in the novelty of large screens.
The point is that one of the reasons many users choose iphones is the feel of the hand. However, the iPhone14 Plus is heavy and heavy, which makes it difficult for consumers to be interested in it. So there was no delay in delivery nearly a week after pre-orders were opened, suggesting that demand for the new model may be low among buyers.
In fact, this situation of iPhone14 Plus is not only related to the positioning and market, but also related to the parameters of the product itself. It is really not done to the extreme.
For example, the product itself does not use special hardware parameters, although the improvement of A16 processor is not particularly large, but A15 processor is the last generation chip, it will still cause psychological gap to consumers.
