Apple's insight into users is very accurate, and the delay in replacing the Lightning interface is obviously not because Apple is lazy or unwilling to invest some cost, but there are greater interests behind it
Oct 07, 2022| Apple's insight into users is very accurate, and the delay in replacing the Lightning interface is obviously not because Apple is lazy or unwilling to invest some cost, but there are greater interests behind it
On the surface, it seems that Apple is far behind the Android camp by not replacing the Lightning port and not increasing the charging rate. However, it is based on the accurate understanding of consumers that Apple has not replaced this port.
When domestic manufacturers add or upgrade a feature, they usually cater to users based on their preferences, while Apple is good at educating users and making them follow their lead. Quick Charge is an example.
In recent years, Apple has always been lying flat on the fast charge to deal with everything. Users love teasing, friends love comparison, and as Apple users, they basically choose to lie flat.
Apple is well aware that the vast majority of users will not choose an Android product over an iPhone just because of a quick charge, because they do not choose an iPhone because of this feature point, but because of the trust built up over a long period of brand loyalty.
And that trust, in my opinion, comes more from iOS and Apple's ecosystem, performance and photography, but it's a little bit down the list. Basically, even if I don't upgrade, you'll still buy it. In the end, fast charge is just the icing on the cake for the iPhone, and without it, it doesn't make it beautiful
Last year, Horace Dediu, an analyst with Asymco, released the latest statistics showing that, after 14 years, the iPhone had sold more than 2 billion units.
According to the data, there are now over 1 billion active iPhone users and the number is steadily rising. On the product level, although many people, including me, would mock the shortcomings of iPhone, such as lack of innovation and small upgrade range, I have to admit that iPhone is still one of the mobile phone products with the best comprehensive experience.
The huge user base and strong comprehensive product strength give Apple the confidence to insist on not upgrading some features and configurations that are not core competitiveness.
It can be said that Apple's insight into users is very accurate, and the delay in replacing the Lightning interface is obviously not because Apple is lazy or unwilling to invest some cost, but there are greater interests behind it.
