Apple has announced that more ads are coming to the App Store, except in mainland China
Oct 24, 2022| Apple has announced that more ads are coming to the App Store, except in mainland China
Apple recently announced that starting Tuesday, Oct. 25, app-related ads will begin appearing in the App Store's main "Today" TAB and in the "You may also like" section at the bottom of each App's details, Ads in the "Today" TAB are currently not available in the App Store in mainland China.
"With Today TAB ads, apps can highlight the front page of the App Store, making it one of the first things users see when they start visiting the App Store," Apple said. The prominence of this showcase location makes it a great choice to increase app awareness, especially for new content releases, special events, and seasonal promotions."
Previously, the App Store had two AD Spaces, one in the search TAB and the other in the search results section. With the addition of ads in "Today" and "You may also like", the number of AD Spaces in the App Store has increased to four. Fortunately, this "treatment" is not available in mainland China.
